Ryan Kennedy Correll
Nov 8, 2021
美国丝绸之路国际电视台合作创始人Edward Cologna说，他很荣幸能够为中美文化交流做出贡献，中国是世界文明大国，有着几千年的文化历史，今后要凝聚我们的力量，辛勤工作，为促进中美两国的经济发展、贸易往来，为加强各个族裔之间的团结，推动华人华侨融入美国主流社会，争取作出更大的成绩。两国关系保持健康稳定发展，不仅符合两国人民的根本利益，也有利于促进世界的和平、稳定与繁荣。
The metrics that determine the value of real world assets in the virtual world can affect the value of your art portfolio. What happens in the digital world now has tangible effects on the value of intangible assets in the real world."
Though it may sound like a famous director announcing the topic of a new science fiction film, they are actually the words of Edward Cologna, Co-Founder of Silk Road TV, LLC (SRTV).
"If you could go back in time knowing what you know now, would you spend a few dollars on cryptocurrency when it first came out and hold onto that asset? Of course you would! Now is our chance to be part of something that could potentially be just as big, even bigger.”
That “something big” is the growing field of NFTs, or “Non-fungible tokens”. NFTs utilize blockchain technology that tracks NFT ownership via digital signatures created at each transaction, ensuring the ownership history of each digital artifact is verifiable.
“NFTs have the ability to protect artistic assets by certifying them as true originals in the world of digital commerce and trading, a world that, only a few years ago, could easily be compromised by counterfeiting. Certification of digital assets provides assurance for both artist and consumer that what they own is unique, while also bringing the artist and the audience together inside the marketplace.
“Artworks hold all kinds of value, from the intrinsic to the practical,” Cologna continued. “Some will appreciate the sentimental value of a piece of art, a result of the personal relationship between a piece of art and its audience; a relationship that may be impossible to quantify. Thus, there is an inherent disconnect between the emotional and economical value of art. The value can go well beyond what a gallery or a possibly biased critic states its value to be.
“NFT technology has the ability to democratize the monetary value of original art when these tokens are traded, taking the monopoly of value demarcation away from an elite few and allowing the market itself to decide. I like to refer to this phenomenon as ‘The Democratization of the Economy of Art’.”
Now, that’s fine for the market, but what about the artists? “Through NFTs,” Cologna explains, “artists now can have the originality of their content certified, and they can choose to exchange the token, sell it, or simply hold onto it and not put it up on an exchange. Artists or consumers who purchase the original artwork will own digital tokens of the artwork, undeniable proof that what they own is indeed as unique as any painting you may find in a museum.
“And this technology should not be limited to the litany of well-established artists or major corporations and rights holders; local artists, photographers, musicians and sculptors can all now have their own NFTs, and the value can be determined by the artist and the people that buy or trade that digital asset.”
Edward Cologna then went on to announce that Silk Road TV will be working with Art NFT to create cryptographic tokens. “As an advanced media company, Silk Road TV has the experience to document the full process. As Art NFT provides us with digital tokens, we will educate consumers and share our experience of the new technology with colleagues and creators.”
Yin Ting, co-founder of Silk Road TV: "It is exciting that we will show the public every step of what it means to have NFT's created for their unique pieces of artwork and in our case, digital media. We already interviewed famous artists that are having NFT's created for their masterpieces. What happens when other artists who are not well-established arrive on the scene? Their fans can now buy a token as an investment in the artist; the more people who trade in the NFTs of a particular artist or artwork, that work should increase in value. In short, fans now can share in the artist’s growth economically.”
The technology is still in its infancy, but much like its cryptocurrency cousins, NFTs certainly appear to be centerstage in a changing world economy.
“This is a new field and we don't know all the answers of where it will take us,” Ting added. “But SRTV will be there to discover what lies ahead. In the end, art is art, and NFTs might just be a new way to measure art's economic value in a growing digital marketplace.